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Business Events Council Malaysia

About Business Events Council of Malaysia (BECM)



Business Events Council Malaysia (BECM) is being established to represent the private sector voice of Malaysia’s business events industry, while increasing engagement and encouraging leadership within the industry’s supplier community. It will act as an independent private/public advisory council.

BECM act as an industry “voice” and will advocate to grow Malaysia’s market presence and competitive advantage in the region and globally through the Business Events Industry in tandem with its alignment to the national economic and social growth priorities of the Malaysian Government.

BECM will provide oversight and support for the implementation of the Malaysia Business Events Roadmap 2020 and Beyond, strategically designed to further Malaysia’s success as a preferred business destination among the competitive environment in the in regions of Asia.



Business Events will be a leading driver of Malaysia’s economic transformation across all key sectors. It will strengthen Malaysia’s international profile and global networks, build trade and investment links and power growth of the nation’s knowledge and creative industries.



To build Asia’s highest performing business events industry through government and private sectors collaboration which results in economic, social, cultural and environmental benefits to all parts of the country.



Protemp Committee

  • Chairman : Mr. Alan Mark Pryor, General Manager of Kuala Lumpur Convex
  • Deputy Chair : Dato’ Vincent Lim, President of MACEOS


BECM comprises of industry trade associations namely

  1. Malaysian Association of Convention and Exhibition Organisers and Suppliers(MACEOS)
  2. Malaysian Association of Tour and Travel Agents (MATTA)
  3. Malaysian Association of Hotels (MAH)
  4. Malaysian Society of Association Executives (MSAE)
  5. Malaysian Shopping Mall Association (PKK)
  6. International Congress and Convention Association (ICCA Malaysia Committee)
  7. Malaysia Retailers Association (MRA)
  8. Arts, Live Festival and Events Association (ALIFE)
  9. Malaysia Retail Chain Association (MRCA)

The representation of BECM includes major private sector stakeholders and captains of Malaysia’s business events industry and its supply chain, from convention centres and hotels, to professional congress organizers (PCOs) and destination management companies (DMCs); and from exhibition organizers to event managers and suppliers as well as the transportation sector.

In addition, BECM is supported by the Malaysia Convention and Exhibition Bureau (MyCEB), Sarawak Convention Bureau (SCB), Penang Convention & Exhibition Bureau (PCEB), Sabah Convention Bureau and the Iskandar Regional Development Authority.



BECM’s primary role is to act as a single voice for the Business Events (BE) industry in communication and liaison with the Malaysian government, highlighting and demonstrate the real and extended value of Business Events to Malaysia.

As such, the council is committed to play a vital role to achieve the goals set under Malaysia’s Business Events Roadmap 2020 and Beyond.


BECM Roles & Responsibilities include: 

  • Advocate within the industry and to the government to better communicate the big picture value of business events to government, ministries and agencies to secure their support and endorsement;
  • To gather data which will translate into economic measurements on the ‘benefits beyond tourism’ impact;
  • Be actively engaged in fostering cooperation and collaboration within and between the business events supplier community and governments in support of the implementation of the Business Events Roadmap 2020 and Beyond.
  • To garner and organise the industry and government support necessary for Malaysia to achieve its full potential within the global business events market;
  • To provide a collective voice for the industry in areas of overall concern working with MACEOS and MyCEB;
  • To support and carry out activities that promote the profile of the business events industry as a distinct and important part of the Malaysian economy.


FIVE(5) Goals Capitalise on the Potential of Business Events to Help to Power Malaysia’s Knowledge and Creative Economy

  1. Malaysia will significantly increase its market share of international conventions and exhibitions taking place in Southeast Asia;
  2. Business events will play a major role in achieving the 2020 goals of every government ministry;
  3. Malaysia will have Asia’s most professional, successful and sustainable business events industry;
  4. The business events industry will significantly increase its direct contribution to GDP, jobs and tax revenues;
  5. Business events will help Malaysians to expand their global investment, trade and professional networks.

Contact for More Inquiries:


Toh Lee Lee
Special Projects Administrator
Kuala Lumpur Convention Centre, Kuala Lumpur City Centre, 50088 Kuala Lumpur
Mobile: +6012-5666 820
General: +603-2333 2888
DID: +603-2333 2802