Elevating Business Events in Visit Selangor 2025 - Culture, Innovation & Strategic Partnerships
What unique initiatives is Tourism Selangor planning to attract business events during Visit Selangor 2025, and how do these initiatives align with promoting the state’s cultural and economic strengths?
The Selangor state government has allocated RM 8 million to support a range of initiatives, including iconic events such as the PETRONAS Grand Prix (MotoGP), Selangor Travel Fair, and Art of Speed Malaysia, among others. In total, over 60 events are planned for Visit Selangor Year 2025, designed to showcase the state’s rich cultural heritage and economic strengths. These events serve as a strategic platform to attract business events that align with these themes, reinforcing Selangor’s position as a premier business and tourism destination.
How does Tourism Selangor plan to leverage its diverse venues, from world-class convention centres to unique natural attractions, to appeal to MICE organisers and participants?
Selangor offers a diverse selection of MICE venues, ranging from world-class convention centres like the Malaysia Agro Exposition Park Serdang (MAEPS), Shah Alam Convention Centre (SACC), Sunway Convention Centre, and Ideal Convention Centre Shah Alam (IDCC) to unique natural attractions such as Gua Damai Extreme Park, Kanching and Chongkak Eco Forest Park, and Pulau Ketam. Tourism Selangor is actively promoting these versatile spaces to attract MICE organisers seeking both conventional and experiential event venues, offering delegates an immersive business and leisure experience.
In an increasingly competitive global MICE market, what strategic partnerships and incentives are being developed to attract international events and foster business tourism growth in Selangor?
Tourism Selangor is actively forging strategic partnerships to enhance its presence in the global MICE industry. Key initiatives include:
- Memorandum of Collaboration (MoC) with CUCKOO Malaysia – Naming the company as the Official Healthy Home Creator for the Sama-Sama Terokai campaign under Visit Selangor 2025, introducing wellness-driven experiences at events.
- Partnership with AVIS Malaysia – Launching the Squad Visit Selangor Year 2025 initiative, a mobile campaign promoting key business and tourism destinations across the state.\
- Upcoming MoCs with Sony Malaysia and Batik Air Malaysia, further strengthening Selangor’s strategic network.
- Exclusive collaboration with Batik Air Malaysia, offering a 30% discount on flights from India to Kuala Lumpur International Airport (KLIA), making Selangor even more attractive for international business travellers.
These collaborations form part of a broader strategy to enhance accessibility, introduce innovative tourism experiences, and offer compelling incentives to attract global events, fostering long-term business tourism growth in Selangor.
