Business Events Industry White Paper

Introduction

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Introduction

Business events are a powerful engine for sustainable economic growth, knowledge exchange, and international collaboration. As Malaysia charts its course toward becoming a high-income nation, the role of business events must be recognised not merely as auxiliary tourism activity, but as a core pillar of national development.

This White Paper marks a significant step forward in presenting a unified, data-driven strategy to unlock the transformative power of business events.

Objectives of the White Paper

Demonstrate Economic Impact

Quantify the role of business events in boosting GDP, trade, and job creation across key sectors.

Enhance Malaysia’s Global Competitiveness

Benchmark Malaysia’s standing in the global business events industry and propose strategies for competitive growth.

Deliver Community-Level Benefits

Highlight the socio-economic benefits to local communities, including increased investment, tourism, and cultural exchange.

Support Public Policy Advocacy

Provide government stakeholders with evidence-based recommendations to strengthen policy alignment and funding support.

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Others

Call to Action :
Industry - Wide Collaboration

In April 2025, MACEOS issued a nationwide call for collaboration. Industry stakeholders including event organisers, venue operators, service providers, and destination management organisations were invited to contribute insights, data, and expertise. This collaborative approach ensures the White Paper reflects the realities, aspirations, and challenges faced by the industry, forming a shared vision for the future.

Strategic Role of the White Paper

This White Paper will serve as a key advocacy tool to:

Inform public policy and support government decision-making.
Promote greater public-private collaboration.
Attract increased investment and institutional support for industry growth.

Key Focus Areas

Market Demand & Opportunity Mapping

Assess current demand and future growth segments.
Identify high-potential verticals and regional opportunities.

Competitive Benchmarking

Compare Malaysia’s capabilities with regional and global peers.
Identify performance gaps and strategies to address them.

Economic & Social Impact Assessment

Analyse the economic contribution of business events across the value chain.
Evaluate long-term social and cultural impacts.

Policy & Investment Recommendations

Propose actionable policy interventions and incentives.
Identify priority areas for public sector investment and support.

Research Methodology

MACEOS is working in partnership with the University of Malaya (UM) and Universiti Tunku Abdul Rahman (UTAR) to ensure methodological rigour and academic credibility. The research phase will span six months and include:

Primary data collection from stakeholders.
Market and impact analysis.
Policy review and recommendation drafting.

Secondary sources, including global benchmarks and reports from international industry bodies, will be used to supplement and validate findings.

Expected Outcomes

Upon completion, the White Paper will provide:

A unified, evidence-based narrative for the business events industry.
A strategic framework for government and private sector engagement.
Actionable recommendations to accelerate industry development.
Advocacy tools to support investment attraction and regional competitiveness.

Conclusion

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Conclusion

Business events are strategic enablers of economic transformation. With a focused, data-driven approach, Malaysia can harness their full potential to drive inclusive growth, innovation, and international visibility.

MACEOS, through this White Paper, aims to provide the clarity and direction needed for stakeholders and policymakers to move forward with confidence and collaboration.

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Business Events Industry White Paper

Introduction

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Introduction