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Comprehensive Insights
Gain a thorough understanding of the exhibition industry, its processes, and its key players.
Practical Knowledge
Learn foundational concepts, effective techniques, and industry best practices to enhance your workplace performance.
Holistic Understanding
Explore the interconnected components and entities that bring exhibitions to life, ensuring a stronger grasp of the industry’s operations.
Who Should Attend?
This programme is designed for individuals keen to enrich their understanding of the exhibition sector, including:
Your Gateway to Business Events
Those wishing to embark into the Business Events industry.
Academics in Event Management
Academicians in the events management field to specialise and understand practical applications.
Pathway to CMP Accreditation
Upgrade oneself for professional accreditation to be a Certified Meeting Professional (CMP).
CCP prepares participants to upgrade themselves into professional accreditation under the Events Industry Council (EIC) to qualify to be a Certified Meeting Professional (CMP).
Learning Outcome
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Participants will gain a comprehensive understanding of the conventions industry, including its structure and operational framework. The programme equips attendees with practical knowledge in key areas such as strategic planning, project and risk management, financial and human resource management, stakeholder engagement, event design, site operations, marketing, and professionalism.
Through hands-on applications and real-world scenarios, participants will be able to apply these concepts directly to their current roles. Ultimately, the course aims to elevate skill sets and enhance professional qualifications to meet internationally recognised service standards.
DAY 1
Introduction of CCP and Business Events; Stakeholders Management; Risk Management; Financial Management.
DAY 2
Bidding Process; Overview of Venues; Sponsorship and Subvention; Meeting and Event Design.
DAY 3
Setting the Scenes and Trends; What About Technology; Marketing Plan; PDPA and EU GDPR; Group Assignment and Presentation.
Methodology
Training will be delivered in both lecture and facilitation modes.
Course Fee
- Members/Partners: MYR2,500*/pax
- Non-Members: MYR3,000/pax
MACEOS Correspondence Address
Malaysian Association of Convention and Exhibition Organisers and Suppliers
(ROS No. : PPM-001-10-17121990)
Co-Work World Trade Centre Kuala Lumpur,
Level 2, No. 41, Jalan Tun Ismail,
50480 Kuala Lumpur, Malaysia.
T: +6012 640 6106
E: secretariat(at)maceos(dot)org(dot)my
Useful Links
MACEOS Publications
Flagship Events
Building Business Events Excellence
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