Exhibition Management Programme (EMP)

What is EMP?

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The Exhibition Management Programme (EMP) is a focused 3-day course crafted by industry experts to equip participants with

the essential knowledge and skills needed for seamless and successful exhibition execution.

Comprehensive Insights

Gain a thorough understanding of the exhibition industry, its processes, and its key players.

Practical Knowledge

Learn foundational concepts, effective techniques, and industry best practices to enhance your workplace performance.

Holistic Understanding

Explore the interconnected components and entities that bring exhibitions to life, ensuring a stronger grasp of the industry’s operations.

Who Should Attend?

This programme is designed for individuals keen to enrich their understanding of the exhibition sector, including:

Professionals Enhancing Exhibition Skills

Professionals seeking to deepen their exhibition management skills.

Fresh Talent in the Industry

Those new to the business events industry and eager to learn the fundamentals of exhibition operations and management techniques.

Flagship Event Strategists

Organisations and trade associations planning flagship exhibitions tailored to specific sectors.

Learning Outcome

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Gain a practical understanding of the exhibition industry, from budget planning to efficient floor management. Learn the critical roles all participants play and discover how their collaboration drives the seamless execution of a successful exhibition.

EMP equips you with the essential insights and skills needed to excel in the dynamic world of exhibitions, ensuring you leave ready to make an impact.

DAY 1

Session 1 : Introduction to the Exhibition Industry & Exhibition Planning
Session 2 : Site Management
Session 3 : Exhibition Management 101
Session 4 : Financial Management
Session 5 : Stakeholder Management
Session 6 : Project Management – Sales & Sponsorship

DAY 2

Session 7 : Meeting Design – Fringe Program
Session 8 : Marketing – Advertising & Promotion
Session 9 : Project Management – Exhibition Operations

DAY 3

Session 10 : Exhibition Design – Technology & Trends
Session 11 : Risk Management
Session 12 : Group Challenge to Design an Exhibition

Methodology

Training will be delivered in both lecture and facilitation modes.

Course Fee

Members/Partners: MYR2,500*/pax
Non-Members: MYR3,000/pax

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